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Protecting and developing the professional intermediary in South Africa

Brokers and financial advisors play a key role in the financial services sector as well as the local economy. The FIA – a trade association for intermediaries – strives to protect and develop the professional service of our members and their employees so consumers can benefit from the value of advice, risk management and product fulfilment in today’s DIY world.

The FIA represents approximately 2 000 financial services providers, including multinational, large, medium and small businesses. Our members operate in healthcare, long-term insurance, short-term insurance, employee benefits and investments. The FIA represents members nationally and internationally with key stakeholders such as government and regulators.

Vision of the FIA

We promote and support the interests of the financial intermediated market - to be recognised by all stakeholders as a trusted and essential contributor to the South African economy.

Mission of the FIA

To be an effective voice of our members businesses’ in South African and abroad by: Promoting, developing, educating, supporting and protecting the rights of members

FIA’s core strategic objectives are:

  • Representing the interests of our members and their clients with all stakeholders
  • Ensuring sustainability and relevance of our members by embracing diversity and inclusive market growth
  • Serving as a centre of intelligence that informs our market position and influence
  • Membership growth and retention – influence and unity in numbers
  • A relevant value proposition that talks to the needs of our diverse membership base

With our fingers firmly on the pulse of the ever-changing business, consumer and legislative environments, the FIA strives to keep pace with the modern economy to ensure intermediaries remain relevant and viable.

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Our value proposition

FIA members are governed by the FIA Code of Conduct, which provides peace of mind to all stakeholders including consumers.

  • We identify the effects of policy measures on our sector and act as an additional resource in ensuring that government action achieves its desired purpose

  • We attempt to influence public policy in a direction that is favourable and sustainable to members

  • We provide a wide range of communication and information to members and stakeholders regarding key industry matters

  • We gain political clout and influence by bringing competitors together turning one small voice into in a persuasive, collective shout

Members are at the core of everything we do

Representing members in relationships with government, regulators, labour and communities

Guarding the collective image of our members in their part of insurance delivery in South Africa

Industry experts
Knowledge and industry expertise

Committed to building an environment for innovation, growth and development and meeting the challenges of an accelerated developing country